Giving Generation Next a shot at a little seriousness while tapping their feet, it is music that `feels'. From his version of the popular "Jugni" song, a must at all Punjabi weddings, his music is political. "Art doesn't exist in a vacuum. It is in the fabric of society. It's the social fabric. It's the political fabric. If I was living in Scandinavia and there was no problem and the only issue was of plenty and I was bored, I could have thought of punk rock. Like in the United Kingdom there are the group "Sex-pistols". But when things are going well, it can be message of anarchy. But when chaos resides, then I think it is an artist's job to have a constructive role," he says.

And he is certainly taking his job seriously. With his story of success becoming an phenomenon of sorts with just one album "Bulla Ki Janan" and his refusal to sing for films part of folklore -- a stand that certainly adds to his appeal in certain quarters -- Rabbi has come up the hard way. Having struggled for four years before he got lucky with "Phat Phish", an independent new-age filmmaking company, Rabbi still seems to have his feet firmly on the ground.

"Everything changes you. If I had been confined to obscurity, its experience would have changed me. But whether this change has made a positive influence on me or negative can only be judged by history. As an artist I can hope that I keep producing good art, appreciating good art and evolving aesthetically. That is all that an artiste can hope for. It is for history and posterity to judge me," he says.