“Not everyone is trained in classical music,” said Mahek Mehra, who handles media relations for the group. To attract students, strategies are adopted. The group believes that the MTV generation is not indifferent to Indian classical music, but under-exposed to it.

So mini-baithaks are held throughout the year. “When you hear music live, something happens,” said Partho. He bought several CDs after he heard the trio of Ronu Mozumdar, Tarun Bhattacharya and Avijit Banerjee perform together recently.

The air-conditioned library with 2,000 hours of recorded Hindustani and Carnatic music that is the group’s home is another draw. Inside, the librarian has a method to get the uninitiated, looking in to find out what it’s all about, hooked.